First Gate Enterprises | azraadiedericks

First Gate Enterprises is an office fitout, interior design and architectural company, a brand that had no digital & social media presence before I started working with the brand. I like to think of this brand as my "baby". The goal of the social media presence for First Gate was to gain brand awareness, showcasing projects & generate leads.

With First Gate, the initial focus was to create:

An aesthetically pleasing feed

🥹

Showcase DIY / Tips / “How Tos” around office interior design or interior design in general.

📖

Showcasing the company’s work (Before vs. After / 3D vs. Reality / Behind the scenes).

📽️

Initially, I did these things in the form of carousels but as I learnt more of what First Gate users / target audience liked, I changed the strategy accordingly .

Reels showing BTS →

Reels showing behind the scenes work but keeping the user more engaged through short texts.

🤩

Developing User Personas understand the consumer better and market to them better

👷🏽‍♂️

Carousels → animated carousels / Reels

🤭

Using Ux writing to keep users engaged instead of long written text

✍️

First Gate’s brand is a constant relearning and refining.

Specifically for google ads and paid media.