Working with Payer.io, a subsidiary company under VBO Global, is a payment gateway that is still a developing brand. The idea is to create brand awareness and engagement on digital media's platforms.

 

This year, I decided to shake things up with the social media strategy, aiming to give Payer.io a fresher, more engaging online presence.

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As a payment  gateway making online payments easier for everyone, it was important to me that our digital vibe reflected this simplicity and friendliness.

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As a marketing department we're still shaping our brand's story and strategy on social platforms, but at the heart of it all is our mission to connect more  with our target audience.