Professional Skillset
Experience
2023 Feb - Present
Social Media & Marketing
Co-ordinator
VBO Global
First Gate Enterprises
Payer.io
Foreshore, Cape Town
At VBO Global, a FinTech company, I have grown from a Social Media Coordinator to doing more Marketing related work, with a focus on Digital Marketing.
My responsibilities are multifaceted: I spearhead creative direction, craft design briefs, developing user persona's, Paid Media Target audiences and strategise social media plans on a quarterly basis. Delving into digital marketing research, I also generate customer research and analyzing customer behavior to tailor our strategies for each of the businesses effectively.
My skills extend to copywriting, managing paid media on platforms like Meta and Google, and boosting website visibility through SEO. Working alongside a talented team of a web developer and a Graphic /UX/UI designer, we collectively drive innovative and cohesive marketing solutions. Contributing to the digital success of VBO Global and subsidiary companies including First Gate Enterprises and Payer.io.
2023 (Jan - Feb)
Social Media Marketer
Kinetic Touch
Gardens, Cape Town
During my brief yet impactful time at Kinetic Touch Beauty & Wellness Studio, I shaped the brand's presence on social media.
My key contributions included graphic design expertise, social media management, event promotion, videography and editing, booking system administration, client interaction, engagement growth, content calendar management, analytics and reporting, campaign management, and proficiency in design and editing tools.
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The company is now closed down.
2020 -2021
Social Media Marketer
Brand Manager
Making HERstory RSA
Remote
As a co-founder of Making HERstory, I played a pivotal role in transforming this initiative from a passion project into a notable charitable organization. I was instrumental in establishing the Making HERstory brand, starting from the creation of the logo to building a robust brand identity. My efforts in positioning the brand within the industry were marked by effective social media marketing and the execution of various campaigns centered around social justice and advocacy.
My responsibilities were diverse and impactful. I excelled in strategizing and managing the organization's social media presence, creating engaging visuals and content with a special focus on video and reels using Canva. My leadership in campaign management not only raised awareness about the organization's causes but also significantly boosted participation and donations for charity drives and events.
Beyond marketing and design, I was responsible for community engagement, fostering connections and coordinating volunteer efforts. My work at Making HERstory has been a testament to my commitment to social change and advocacy, showcasing my ability to inspire and mobilize support for impactful causes.
2020
Marketing
Charity Week South Africa
Remote
In my role as a volunteer with the South African marketing team for Charity Week, an international charity organization, I was tasked with key responsibilities in social media content creation. This position followed a competitive application process, reflecting my commitment and alignment with the organization's goals.
My primary duties included the generation of social media content for Charity Week. This involved creating engaging captions, conceptualizing content, scheduling posts, and filming relevant content representing South Africa's activities. My contributions were central to maintaining an active and engaging social media presence, crucial for the organization's outreach and impact.
This experience allowed me to apply and enhance my skills in content creation and social media strategy, directly contributing to the promotion of Charity Week's initiatives.
Education
2020 - 2023
University of Cape Town
BSocSci Majoring in Media & Writing
and History
Cape Town
2015 - 2019
Star College Girls High School Cape Town
NSC
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Head of Media Club (3 years)
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Charity Club
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Prefect
Professional skillset
Analytics and Reporting
Customer Journey Mapping
User Persona Generation
Time Management
Adaptability & Good Communication
Content Creation
SEO
Digital Strategy
Digital Analytics
Attention to Detail
Creativity
Paid Media | Social Media Paid
User Behaviour Analysis
Marketing Budget Allocation & Management
Digital Strategy
Competitor Research & Analysis
Video editing and filimg
Tech Stack
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Meta Business Suite
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Ads Manager
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SEM Rush
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Google Analytics
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Google Tag Manager
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Google Ads Keyword Planner
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LinkedIn Analytics
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Wordpress
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Wix
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Monday.com
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Canva
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Cap Cut
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ChatGPT4 (Creating & Using User Personas)
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Social Pilot (Analytics & Scheduling tool)
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Microsoft Suite
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WhatsApp Business
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Slack
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Adobe Express
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Adobe XD