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Professional Skillset

Experience

2023 Feb - Present

Social Media & Marketing

Co-ordinator

VBO Global

First Gate Enterprises 

Payer.io

Foreshore, Cape Town 

At VBO Global, a FinTech company, I have grown from a Social Media Coordinator to doing more Marketing related work, with a focus on Digital Marketing.

My responsibilities are multifaceted: I spearhead creative direction, craft design briefs, developing user persona's, Paid Media Target audiences and strategise social media plans on a quarterly basis. Delving into digital marketing research, I also generate customer research and analyzing customer behavior to tailor our strategies for each of the businesses effectively.

My skills extend to copywriting, managing paid media on platforms like Meta and Google, and boosting website visibility through SEO. Working alongside a talented team of a web developer and a Graphic /UX/UI designer, we collectively drive innovative and cohesive marketing solutions. Contributing to the digital success of VBO Global and subsidiary companies including  First Gate Enterprises and Payer.io.

2023 (Jan - Feb)

Social Media Marketer 

Kinetic Touch 

Gardens, Cape Town

During my brief yet impactful time at Kinetic Touch Beauty & Wellness Studio, I shaped the brand's presence on social media.

 

My key contributions included graphic design expertise, social media management, event promotion, videography and editing, booking system administration, client interaction, engagement growth, content calendar management, analytics and reporting, campaign management, and proficiency in design and editing tools.

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The company is now closed down. 

2020 -2021

Social Media Marketer 

Brand Manager 

Making HERstory RSA

Remote 

As a co-founder of Making HERstory, I played a pivotal role in transforming this initiative from a passion project into a notable charitable organization. I was instrumental in establishing the Making HERstory brand, starting from the creation of the logo to building a robust brand identity. My efforts in positioning the brand within the industry were marked by effective social media marketing and the execution of various campaigns centered around social justice and advocacy.

My responsibilities were diverse and impactful. I excelled in strategizing and managing the organization's social media presence, creating engaging visuals and content with a special focus on video and reels using Canva. My leadership in campaign management not only raised awareness about the organization's causes but also significantly boosted participation and donations for charity drives and events.

Beyond marketing and design, I was responsible for community engagement, fostering connections and coordinating volunteer efforts. My work at Making HERstory has been a testament to my commitment to social change and advocacy, showcasing my ability to inspire and mobilize support for impactful causes.

2020 

Marketing 

Charity Week South Africa 

Remote 

In my role as a volunteer with the South African marketing team for Charity Week, an international charity organization, I was tasked with key responsibilities in social media content creation. This position followed a competitive application process, reflecting my commitment and alignment with the organization's goals.

My primary duties included the generation of social media content for Charity Week. This involved creating engaging captions, conceptualizing content, scheduling posts, and filming relevant content representing South Africa's activities. My contributions were central to maintaining an active and engaging social media presence, crucial for the organization's outreach and impact.

This experience allowed me to apply and enhance my skills in content creation and social media strategy, directly contributing to the promotion of Charity Week's initiatives.

Education

2020 - 2023

University of Cape Town 

BSocSci Majoring in Media & Writing

and History 

Cape Town 

2015 - 2019

Star College Girls High School Cape Town 

NSC

  • Head of Media Club (3 years)

  • Charity Club 

  • Prefect

Professional skillset

Analytics and Reporting

Customer Journey Mapping 

User Persona Generation 

Time Management

Adaptability & Good Communication

Content Creation

SEO 

Digital Strategy

Digital Analytics

Attention to Detail

Creativity 

Paid Media | Social Media Paid 

User Behaviour Analysis 

Marketing Budget Allocation & Management

Digital Strategy

Competitor Research & Analysis 

Video editing and filimg

Tech Stack 
  • Meta Business Suite

  • Ads Manager

  • SEM Rush

  • Google Analytics 

  • Google Tag Manager 

  • Google Ads Keyword Planner 

  • LinkedIn Analytics 

  • Wordpress

  • Wix

  • Monday.com

  • Canva

  • Cap Cut 

  • ChatGPT4 (Creating & Using User Personas)

  • Social Pilot (Analytics & Scheduling tool)

  • Microsoft Suite

  • WhatsApp Business

  • Slack 

  • Adobe Express

  • Adobe XD

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